Welcome to UTMStandard

When you sign up, UTMStandard creates a workspace for you. Your workspace is where all your links, templates, and naming rules live. You can invite your whole team to one workspace — pricing is flat, so adding more people costs nothing.

You can create multiple workspaces if you manage separate brands or clients.

Go to Settings → UTM Rules. This is where you define what values are allowed for each UTM parameter.

For each parameter (source, medium, campaign, content, term) you can:

• Set allowed values — only these options appear in the builder dropdown
• Enforce lowercase — automatically converts all input to lowercase
• Require the field — blocks link creation if the field is empty
• Block the field — hides a parameter if you don't use it

Example: set utm_source allowed values to linkedin, google, email, twitter, facebook and enable lowercase. Now no one can type "LinkedIn" or "GOOGLE" — the field becomes a dropdown.

Go to Links. Fill in the builder:

• Destination URL — the page you're sending traffic to
• UTM parameters — select from your approved values (or type freely if no rules are set)
• Short link — toggle on to get a branded short URL (e.g. go.yourcompany.com/x7f2q)

The preview updates in real-time showing exactly what the final UTM URL will look like. Click Save link to create it.

If you run the same campaign type repeatedly (e.g. LinkedIn sponsored posts, email newsletters), save a template with the UTM values pre-filled. Your team applies it in one click — no chance of typos.

Go to Templates to create and manage them.

Go to Settings → Team and invite anyone who creates UTM links. Everyone uses the same naming rules — that's the whole point. Flat pricing means adding more people doesn't change your bill.