Same UTM governance and link management features. Unlimited naming rules on every paid plan. API access from $29/mo — not $69. No per-user fees, ever.
Start free — no credit cardFree plan available · Setup in under 5 minutes
utm.io pioneered UTM governance — but their pricing hasn't kept up with what modern marketing teams actually need.
1 naming rule isn't enough
utm.io Starter limits you to a single naming rule. Most teams need rules for source, medium, campaign, and more — UTMStandard gives you unlimited.
API shouldn't cost $69/mo
Your CRM and automation stack need API access. utm.io gates it behind their Professional plan. UTMStandard includes it in Growth at $29/mo.
Per-user pricing adds up fast
utm.io charges per user. When your whole demand gen, marketing ops, and RevOps team needs access, costs spiral. UTMStandard is flat workspace pricing.
| Feature | utm.io | UTMStandard |
|---|---|---|
| Naming rules | 1 rule (Starter) | Unlimited on all paid plans |
| Templates | 10 (Starter), 25 (Professional) | Unlimited on all paid plans |
| API access | $69/mo (Professional) | $29/mo (Growth) |
| Branded short links | All plans | All paid plans |
| Click analytics | Basic | Country, device, browser, referrer + bot filtering |
| Bulk link creation | CSV only | CSV + Grid Mode |
| Workspace pricing | Per-user fees | Flat — no per-user fees |
| Starting price | $44/mo (Starter) | $29/mo (Growth) |
Unlimited naming rules
Define as many rules as your team needs. Option dropdowns, regex, date formats, and constants — all enforced at link creation.
Branded short links
Every link auto-shortens to your custom domain. Click tracking with country, device, and referrer breakdowns built in.
REST API from $29/mo
Create, list, and manage links from your CRM, CDP, or automation stack. No $69/mo paywall.
Bulk link creation
CSV upload or Grid Mode — 3 sources x 2 mediums x 1 campaign generates 6 links in one click.
Flat workspace pricing
One price for your whole team. Add demand gen, marketing ops, and RevOps without paying more.
Bot-filtered analytics
Country, device, browser, and referrer breakdowns. Know which campaigns drive pipeline — not just clicks.
Why switch from utm.io to UTMStandard?
UTMStandard gives you more naming rules, API access at a lower price point, and flat workspace pricing. You get the same core governance features without the per-user cost escalation.
Can I migrate my existing utm.io data?
Yes. Export your links from utm.io as CSV and import them directly into UTMStandard. Your naming conventions can be recreated as naming rules in minutes.
Does UTMStandard support branded short links?
Yes. Every paid plan includes branded short links on your custom domain with full click analytics — country, device, browser, and referrer breakdowns.
Is there a free plan?
Yes. UTMStandard Free includes 1 naming rule, 1 template, and 100 links per month. No credit card required.
How does pricing compare?
UTMStandard Growth ($29/mo) includes unlimited naming rules and API access. utm.io Starter ($44/mo) limits you to 1 naming rule and no API. utm.io Professional ($69/mo) adds API but still caps templates.
Set up your workspace in under five minutes. Import your existing links and start saving immediately.
Sign up → Import your links → Define your rules → Invite your team.
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