TerminusApp charges per user and caps you at 3 users for $79/mo. A team of 5 costs $199/mo. UTMStandard is flat workspace pricing — your whole team, unlimited users, from $29/mo.
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TerminusApp is a solid tool — but its pricing model and rule limits hold back growing teams.
3 users for $79/mo isn't a team
TerminusApp Professional gives you 3 user seats at $79/mo. Add a fourth person and you're forced to Business at $199/mo — more than double the cost.
A team of 6 requires Enterprise
TerminusApp Business caps at 5 users. If your demand gen, marketing ops, RevOps, and paid team all need access, you're looking at a custom Enterprise quote.
API access requires the $79/mo plan
TerminusApp gates Grid Mode, API, Conventions, and Automated Exports behind Professional — and that only seats 3 people. UTMStandard includes API from $29/mo with unlimited users.
| Feature | TerminusApp | UTMStandard |
|---|---|---|
| Pricing model | Per-user | Flat workspace — unlimited users |
| Users included | 3 (Professional), 5 (Business) | Unlimited |
| Starting price | $79/mo for up to 3 users | $29/mo, unlimited users |
| Team of 5 | $199/mo (Business required) | $29/mo |
| API access | Professional+ ($79/mo) | Growth ($29/mo) |
| Templates | Capped by plan | Unlimited on all paid plans |
| Click analytics | Basic clicks | Country, device, browser, referrer + bot filtering |
| Rule enforcement | Dropdown-based | Dropdowns, regex, date formats, constants |
Unlimited users, flat pricing
Add your entire marketing, demand gen, and RevOps team. No seat counting, no per-user fees, no plan upgrades forced by headcount.
Unlimited templates
Build a template for every campaign type. Your whole team launches from a consistent baseline — no blank forms, no guesswork.
REST API from $29/mo
Create, list, and manage links from your CRM, CDP, or automation stack — included in Growth, not gated behind a higher tier.
Unlimited naming rules
Option dropdowns, regex, date formats, and constants — all enforced at link creation. Define as many as your team needs.
Branded short links
Every link auto-shortens to your custom domain. Click tracking with country, device, and referrer breakdowns.
Bot-filtered analytics
Country, device, browser, and referrer breakdowns. Know which campaigns drive pipeline — not just clicks.
Why switch from TerminusApp to UTMStandard?
TerminusApp charges per user and caps team size — 3 users at $79/mo, 5 users at $199/mo. UTMStandard is flat workspace pricing: unlimited users, unlimited templates, API included, from $29/mo.
Can I migrate my TerminusApp data?
Yes. Export your links from TerminusApp as CSV and import them directly into UTMStandard. Recreate your naming conventions as enforceable rules in minutes.
Does UTMStandard support the same governance features?
Yes — and more. Option dropdowns, regex patterns, date formats, and constants. Non-compliant links are blocked at creation before bad data reaches analytics.
How does pricing compare?
TerminusApp Professional is $79/mo for up to 3 users. A team of 5 requires Business at $199/mo. UTMStandard Growth is $29/mo with unlimited users and API included — no seat counting required.
Is there a free plan?
Yes. UTMStandard Free includes 1 naming rule, 1 template, and 100 links per month. No credit card required.
Set up your workspace in under five minutes. Import your existing links and start saving immediately.
Sign up → Import your links → Define your rules → Invite your team.
Create my free accountNo credit card required · Free plan always available