TerminusApp limits you to 3 naming rules on mid-tier plans. UTMStandard gives you unlimited — plus API from $29/mo and flat workspace pricing. No per-user fees.
Start free — no credit cardFree plan available · Setup in under 5 minutes
TerminusApp is a solid tool — but its pricing model and rule limits hold back growing teams.
3 naming rules isn't enough
Most teams need rules for source, medium, campaign, content, and term. TerminusApp caps mid-tier plans at 3 — UTMStandard gives you unlimited.
API costs extra
Integrating with your CRM or automation stack requires API access. TerminusApp charges extra for it. UTMStandard includes it from $29/mo.
Per-user fees scale poorly
When your whole marketing team needs access, per-user pricing hurts. UTMStandard is one flat price — add as many team members as you need.
| Feature | TerminusApp | UTMStandard |
|---|---|---|
| Naming rules | 3 (mid-tier) | Unlimited on all paid plans |
| API access | Extra charge | Included from $29/mo |
| Branded short links | Higher tiers | All paid plans |
| Click analytics | Basic clicks | Country, device, browser, referrer + bot filtering |
| Bulk link creation | CSV only | CSV + Grid Mode |
| Workspace pricing | Per-user fees | Flat — no per-user fees |
| Rule enforcement | Dropdown-based | Dropdowns, regex, date formats, constants |
| Starting price | $49/mo | $29/mo (Growth) |
Unlimited naming rules
Define as many rules as your team needs. Option dropdowns, regex, date formats, and constants — all enforced at link creation.
Branded short links
Every link auto-shortens to your custom domain. Click tracking with country, device, and referrer breakdowns.
REST API from $29/mo
Create, list, and manage links from your CRM, CDP, or automation stack.
Bulk link creation
CSV upload or Grid Mode — generate dozens of compliant links in one click.
Flat workspace pricing
One price for your whole team. No per-user fees, no surprise costs.
Bot-filtered analytics
Country, device, browser, and referrer breakdowns with bot filtering. Real attribution data.
Why switch from TerminusApp to UTMStandard?
UTMStandard gives you unlimited naming rules on every paid plan — TerminusApp caps you at 3 on mid-tier. Plus API access from $29/mo and flat workspace pricing.
Can I migrate my TerminusApp data?
Yes. Export your links from TerminusApp as CSV and import them directly into UTMStandard. Recreate your naming conventions as enforceable rules in minutes.
Does UTMStandard support the same governance features?
Yes — and more. Option dropdowns, regex patterns, date formats, and constants. Non-compliant links are blocked at creation before bad data reaches analytics.
How does pricing compare?
UTMStandard Growth ($29/mo) includes unlimited naming rules and API access. TerminusApp starts at $49/mo with 3 naming rules and charges extra for API.
Is there a free plan?
Yes. UTMStandard Free includes 1 naming rule, 1 template, and 100 links per month. No credit card required.
Set up your workspace in under five minutes. Import your existing links and start saving immediately.
Sign up → Import your links → Define your rules → Invite your team.
Create my free accountNo credit card required · Free plan always available