Your naming convention doc doesn't enforce itself. UTMStandard does — with rules that block non-compliant links at creation, not after they've polluted your analytics.
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You're cleaning data after the fact
Deduping "Email" vs "email" vs "EMAIL" in your analytics tool is a losing battle. By the time you catch it, the quarter report is already wrong.
Your naming doc isn't followed
You wrote the UTM naming convention doc. Marketing liked it. Nobody actually follows it consistently — especially agencies and contractors.
You can't scale governance manually
Reviewing every link before it goes live doesn't scale. You need enforcement at the point of creation, not manual QA afterward.
Prevent dirty data at the source
Naming rules enforce allowed values, case conventions, separators, and required fields. Non-compliant links are blocked before they exist.
Replace your naming doc with rules
Codify your UTM naming convention as enforceable rules. Option dropdowns, regex patterns, date formats, and constants — your team can't deviate.
Onboard teams and agencies instantly
New team members and agency partners build links in the same governed builder. No training needed — the rules do the work.
Bulk creation for campaign launches
CSV upload or Grid Mode for multi-channel campaigns. Every link is validated against your naming rules automatically.
API for your automation stack
Create governed links from your MAP, CRM, or custom automation. API included from $29/mo — integrate with HubSpot, Marketo, Salesforce, or anything else.
Flat pricing, no per-user fees
Add your entire marketing team — demand gen, content, paid media, agencies — without cost escalation. One workspace, one price.
How is this different from a UTM naming convention document?
A document describes what you want. UTMStandard enforces it at the point of creation. No amount of documentation can prevent someone from typing "Email" instead of "email".
Can I enforce different rules for different campaign types?
Yes. Create multiple naming rules with different allowed values. Paid campaigns can have different source/medium options than email campaigns — all enforced automatically.
How do I onboard my team?
Invite team members to your workspace. When they build links, naming rules are enforced automatically. No training deck needed — the tool teaches itself.
Does it integrate with our existing stack?
UTMStandard generates standard UTM-tagged URLs that work with any analytics platform. The API lets you create links programmatically from any tool in your stack.
What does pricing look like?
Free plan: 1 rule, 100 links/mo. Growth ($29/mo): unlimited rules, unlimited templates, API access. Scale ($59/mo): 3 custom domains. No per-user fees on any plan.
Set up your workspace in under five minutes. Codify your naming convention as enforceable rules.
Sign up → Create your rules → Invite your team → Links are governed automatically.
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