Your multi-channel campaigns deserve clean attribution. UTMStandard enforces naming rules automatically — so your pipeline reports reflect reality, not typos.
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Your pipeline reports are wrong
When "linkedin" and "LinkedIn" split into two sources, your channel mix is off. Budget decisions built on that data are wrong.
You're policing UTMs manually
Slack messages, spreadsheet checks, email threads — all to enforce a naming doc that nobody follows consistently.
Campaign launches are slow
Building UTM links for multi-channel campaigns takes hours. Copy-pasting from a spreadsheet introduces the exact errors you're trying to prevent.
Enforce naming rules automatically
Define allowed values for utm_source, utm_medium, utm_campaign and more. Non-compliant links are blocked at creation — before bad data reaches your dashboard.
Launch campaigns faster
Grid Mode generates links for every source/medium/campaign combination in one click. 3 sources x 2 mediums = 6 compliant links instantly.
Trust your attribution data
When every link follows the same naming convention, your channel reports actually reflect reality. No more "which LinkedIn is the real LinkedIn?"
Branded short links included
Every link auto-shortens to your custom domain. Professional URLs that build trust with prospects — with click analytics built in.
Share with your whole team
Flat workspace pricing means every demand gen manager, content marketer, and agency partner gets access. No per-user fees.
API for automation
Create UTM links from your MAP, CRM, or automation platform. API access included from $29/mo.
How does UTMStandard help demand gen teams specifically?
Demand gen runs campaigns across multiple channels simultaneously. UTMStandard ensures every link — across paid, organic, email, and events — follows the same naming convention automatically.
Can I use this with my existing MAP and CRM?
Yes. UTMStandard generates compliant links that work with any analytics platform. The API lets you create links directly from HubSpot, Marketo, Salesforce, or any automation tool.
How fast can my team get started?
Most teams define their naming rules and create their first links in under 15 minutes. No implementation project, no IT involvement required.
What if different campaigns need different UTM structures?
Create multiple naming rules and templates. Your paid media campaigns can have different allowed values than your email campaigns — all enforced automatically.
Is there a free plan?
Yes. Free includes 1 naming rule, 1 template, and 100 links per month. Growth ($29/mo) unlocks unlimited rules, unlimited templates, and API access.
Set up your workspace in under five minutes. Define your naming rules and start building compliant links today.
Sign up → Define your first rule → Build your first campaign links.
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